Today it is necessary to focus on making your business on the internet visible to customers. It is necessary that you include SEO (Search Engine Optimization) strategies for your website as there is a lot of competition online. The idea is no longer to go looking for our clients to sell but for clients to come to us to find the products or services they are looking for, so it is important to be visible when the potential client is looking for your product or service on the internet.
Search engines, such as Google or Bing, are the main tool for finding information, products, brands, services, help, etc. More than 80% of the traffic on the Internet is generated by these search engines, which should give you an idea of the importance to have specific strategies so that your website is found by search engines and shown to your audience.
The "Search Engine Optimization" or SEO, is the optimization process that is done to a website so that it can appear better positioned in the results when someone performs a search using words related to said website.
These types of strategies are more technical and sophisticated, so it is recommended that you find an expert in web programming and SEO who helps you develop specific campaigns. However, there are many simple things you can do without being a "specialist" to help search engines prefer your website and show it in searches.
10 SEO ideas to optimize your website
Google favors the original content generation, it is becoming more and more demanding with respect to this topic, so your content must be of great value, original and preferably unpublished. You must propose attractive and interactive content.
The use of keywords is very important, so you must have a good study of keywords to determine those your market looks for and include them in your valuable content. They must be worked precisely and congruently, the keywords that your pages must contain should go from 1% to 3% of the page content. The content should be fluid and without errors.
Mobile optimized sites. This rule of google is already a reality this year, it is vetoing without showing the sites that continue without a version of its page to be seen properly on mobile devices.
An adequate Linkbuilding strategy will also allow you to optimize your website in the eyes of search engines. Having inbound and outbound links on your website of value and congruence with your content is still taken into account. The more relevant sites link to your site the better, but it is also important that you have internal links between your own content.
Your Social Networks and their contents play a very important role in SEO, so what you publish in your social networks can also be shown by search engines. Take care to have a solid content strategy on your social media.
Real-time analysis is a reality in Google Analytics, and it makes it easier for us to better understand what visitors do to our website, their preferences, search map and contact points. This is undoubtedly information that will help you guide your content and / or SEO strategy in a faster and more versatile way.
The issue of download time (the time it takes your page to fully load), information structure and menus is still important for SEO, so it should not be overlooked.
The use of optimized URLs is also something you should take care of. Each URL that is created on your website (when creating a new page, post or landing) should include keywords by which search engines can find you.
The Title and Description of your website is also important to improve your ranking on search pages. Include well-studied, different and attractive keywords and / or longtails in them.
Finally, I suggest that you take great care in labeling very well all the images that you upload to your website, with a name and description that also allows search engines to show you and thus get more visits to your website .