Why is it important to search engine positioning?

When we get positioned in the first results of the search engines we have half of the user’s path to your business

In order to achieve sufficient visibility of our website on the internet and attract potential customers, we must design a correct SEO strategy and web positioning, and for that we must achieve it, always from an ethical practice and using different techniques or strategies.

When a page does not appear in the top positions in the search engines, it simply does not exist yet having a presence in the network and this is when the work of SEO positioning professionals such as Bizmarketing.us comes into play, which begin by designing a marketing strategy digital that can have several phases.

If your company does not exist on the internet we can say that your company does not exist. Nowadays, the Internet has become the first means through which consumers look for a company

There is a fact well known by many in the world of advertising and web positioning in general and is that to be on the Internet does not only serve to have a professional corporate website, or a profile on social networks such as Facebook and Twitter. Being on the Internet should mean that potential customers of a company can easily find it through a simple search on Google or other Internet search engines.

A company that wants to improve its online marketing, must unquestionably improve its positioning in search engines (SEO). This is achieved, for example, by improving the content of the web through the use of keywords, labels, and regular updating of the contents.

The most important reason why SEO is necessary is because it makes your website more useful for both users and search engines. Although these can not yet see a web page as a human does. SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.

SEO is not doing something 100% better than others but doing 100 things 1% better than them

SEO fans

The search engines use bots or virtual robots that are responsible for tracking the content of many web pages. Once a bot has crawled a web and collected the necessary information, these pages are included in an index. There they are ordered according to their content, their authority and their relevance. In this way, when we make a query to the search engine it will be much easier to show us the results that are more related to our query.

Once the pages are tracked and indexed, the time comes when the algorithm acts: algorithms are the computer processes that decide which pages appear before or after the search results. Once the search is done, the algorithms check the indexes. This way they will know which are the most relevant pages taking into account the hundreds of positioning factors. And all this happens in a matter of milliseconds.

SEO is very important for your business

To achieve that your page reaches a good SEO, you must work in that your page attracts visitors, that those visits become users that navigate your web in a simple way and that manage to turn it into a client, in this way you are loyalizing your customers. It is important to keep in mind the keywords you use on the web; the number of repetitions, the proximity between appearances, and the positioning of these (their distance in “clicks” with respect to the main page)

To carry out the tips described above, it is very useful to use Google tools, such as “Analytics, Webmaster tools, Trends, Adwords among several others.