When we get positioned in the first results of the search engines we have half of the user’s path to your business
In order to achieve sufficient visibility of our website on the internet and attract potential customers, we must design a correct SEO strategy and web positioning, and for that we must achieve it, always from an ethical practice and using different techniques or strategies.
If your company does not exist on the internet we can say that your company does not exist. Nowadays, the Internet has become the first means through which consumers look for a company
There is a fact well known by many in the world of advertising and web positioning in general and is that to be on the Internet does not only serve to have a professional corporate website, or a profile on social networks such as Facebook and Twitter. Being on the Internet should mean that potential customers of a company can easily find it through a simple search on Google or other Internet search engines.
A company that wants to improve its online marketing, must unquestionably improve its positioning in search engines (SEO). This is achieved, for example, by improving the content of the web through the use of keywords, labels, and regular updating of the contents.
The most important reason why SEO is necessary is because it makes your website more useful for both users and search engines. Although these can not yet see a web page as a human does. SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.
SEO is not doing something 100% better than others but doing 100 things 1% better than them
The search engines use bots or virtual robots that are responsible for tracking the content of many web pages. Once a bot has crawled a web and collected the necessary information, these pages are included in an index. There they are ordered according to their content, their authority and their relevance. In this way, when we make a query to the search engine it will be much easier to show us the results that are more related to our query.
Once the pages are tracked and indexed, the time comes when the algorithm acts: algorithms are the computer processes that decide which pages appear before or after the search results. Once the search is done, the algorithms check the indexes. This way they will know which are the most relevant pages taking into account the hundreds of positioning factors. And all this happens in a matter of milliseconds.